{"title":"Advances In Digital Technology And Data-Driven Business Practices","description":null,"products":[{"product_id":"navigating-data-science-book-babita-singla-9781836082996","title":"Navigating Data Science","description":"The rapid rise of generative intelligence is apparent from its adoption prospects across industrial sectors. Business leaders are prioritizing applications of Generative Intelligence although the challenges related to this technology adoption also need to be addressed in detail. Navigating Data Science: Unleashing the Creative Potential of Artificial Intelligence can offer significant contributions in the field of generative intelligence in the context of data science and help stakeholders formulate strategies to tackle its adoption, implementation, and control challenges.   The research presented here delves into the combined capability of DS and AI with specific reference to real-world business scenarios. From analysing the use of New Age innovations in marketing to science and Technology and the Healthcare sector, the authors contributed to enhance the body of knowledge in the field of DS and AI. The ethical considerations of using AI tools in education, academic research, and Gig workers have also been dealt with in detail in the book. The impact of technology in moulding the overall well-being of employees within the specific framework of their work-life has been discussed by the authors as a key issue to be considered by organizations today.   Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":56966684344693,"sku":"NIN9781836082996","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/6996\/5613\/files\/9781836082996.jpg?v=1774140544"},{"product_id":"navigating-data-science-in-the-age-of-ai-book-babita-singla-9781836084334","title":"Navigating Data Science in the Age of AI","description":"The rapid rise of generative intelligence is apparent from its adoption prospects across industrial sectors. Business leaders are prioritizing applications of Generative Intelligence although the challenges related to this technology adoption also need to be addressed in detail. Navigating Data Science in the Age of AI: Exploring Possibilities of Generative Intelligence can offer significant contributions in the field of generative intelligence in the context of data science and help stakeholders formulate strategies to tackle its adoption, implementation, and control challenges.   This volume takes a comprehensive view of the application of AI in the area of data science and how technology is transforming businesses in a range of industries. From FinTech to the use of chatbots to decision making to banking, the potentials as well as challenges are wide and far-reaching. The research presents a diverse range of authors from around the globe, bringing their unique perspectives and expertise to the conversation.   Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":56966704824693,"sku":"NIN9781836084334","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/6996\/5613\/files\/9781836084334.jpg?v=1774140664"},{"product_id":"digital-transformation-and-artificial-intelligence-for-operational-excellence-in-book-anand-jaiswal-9781836623151","title":"Digital Transformation and Artificial Intelligence for Operational Excellence in Healthcare","description":"Digital transformation and AI innovation are revolutionizing the healthcare industry, offering unprecedented opportunities to enhance patient care, streamline processes, and improve outcomes. The integration of artificial intelligence (AI) into healthcare systems is a pivotal aspect of this transformation, promising to reshape how healthcare is delivered and experienced. AI technologies have the potential to optimize diagnosis, treatment, and resource allocation, ultimately leading to more efficient and effective healthcare services. However, the introduction of AI in healthcare necessitates a cautious approach, considering factors such as patient perception, ethical implications, and the need for robust evaluation frameworks. This book explores the transformative synergy between digital transformation and AI innovation in the healthcare sector, with a focus on optimizing operational processes and delivering superior patient care and enhancing healthcare business practices. The convergence of digital technologies and AI is revolutionizing healthcare delivery, from streamlining administrative tasks to enabling personalized treatment and diagnosis. This book aims to investigate into key applications, challenges, and future directions of this dynamic synergy, offering practical insights for healthcare professionals, researchers, policymakers, and technology enthusiasts.   The \"Advances in Digital Technology and Data-Driven Business Practices\" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":56966874464629,"sku":"NIN9781836623151","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/6996\/5613\/files\/9781836623151.jpg?v=1774141708"},{"product_id":"digital-transformation-of-business-world-book-madhu-jasola-9781836620471","title":"Digital Transformation of Business World","description":"Digital transformation is the integration of digital technologies across all facets of an organization, reshaping its operations, business models and customer interactions. In today's rapidly evolving business environment, digital transformation has emerged as a driving force for organizational success and competitiveness.   Digital Transformation of Business World examines the power of digital technologies and how it can be used by organizations towards sustainable growth, innovation and resilience in the digital era. This paradigm shift is beyond mere technological adoption, encompassing the reimagining of processes, organizational culture and customer interactions to maximise the potential of digital tools and platforms. The application of digital transformation spans over diverse domains, from the reinvention of business models and the enhancement of operational efficiency to the empowerment of the workforce through upskilling and the cultivation of collaborative ecosystems. By embracing digital transformation, organizations can unlock new avenues for growth, agility and competitive advantage in an increasingly digitized landscape.   The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":56966879084917,"sku":"NIN9781836620471","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/6996\/5613\/files\/9781836620471.jpg?v=1774141735"},{"product_id":"unveiling-bleisure-travellers-book-pooja-kansra-9781836621072","title":"Unveiling Bleisure Travellers","description":"The travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.   The fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.   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